Strategic advice and design solutions to support regional transit expansion

 
Journey planning network map and facility diagram for Metrolinx designed by Steer.

The Greater Toronto and Hamilton Area is one of North America’s fastest growing regions; by 2041 it is expected to be home to nearly ten million people.

To meet this growth, Steer is supporting the region’s transport agency Metrolinx as their wayfinding and customer infrastructure design consultant of record. Steer provides world-leading strategic advice and design solutions in support of Metrolinx’s ongoing investments in new rapid and regional transit options.

Our team has undertaken a wide range of initiatives that are improving how passengers plan and experience their transit journeys. These projects contribute to the growing range of strategic guidance and analysis services that Steer has provided Metrolinx since 2009.

 
Transit station signage for Metrolinx designed by Steer.
Journey planning facility diagram for Metrolinx designed by Steer.

Our work has included:

  • Cartographic standards for 'walk from here' and 'buses from here' maps across the GTHA including governance and delivery models

  • Schematic transit map design and line diagrams standards

  • Unified transit station beacon product design

  • Visual identity reference framework for the Ontario Line line colour and graphic manifestations

  • Passenger Assistance Intercom guidelines for product design, station criteria and call flows

  • Transit facility maps and service diagrams to support Union Station Bus Terminal opening

 

Client: Metrolinx

 

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