City-wide coordinated wayfinding for walking, cycling and transit

 
Toronto TO360 wayfinding map sign designed by Steer.

The TO360 Wayfinding Strategy supports walking as the connecting mode that enables multi-modal transportation in Toronto, through unified signage and mapping systems delivered consistently by the City and its partners.

 
Toronto TO360 wayfinding map sign designed by Steer.
Toronto TO360 fingerpost wayfinding sign designed by Steer.

Steer has supported the City since 2011 in the preparation and delivery of the TO360 strategy. Our activities range from extensive stakeholder and public outreach, to concept and detailed design, to supporting sign installations, to the preparation of an outline business case for investment.

 
Toronto TO360 wayfinding planning workshop hosted by Steer.
Toronto TO360 wayfinding sign concepts designed by Steer.
Toronto TO360 wayfinding map public engagement event facilitated by Steer.

Steer led a team of international consultants to deliver a pilot project around Union Station and the Financial District. The system was planned in order to grew outwards from downtown, following transit corridors and pedestrian activity areas city-wide.

 
Toronto TO360 wayfinding sign model designed by Steer.
Toronto TO360 wayfinding sign installation.
Toronto TO360 wayfinding signs in production.
Toronto TO360 wayfinding sign engagement event hosted by Steer.

The project has been rolled out continuously over the past 10 years, seeing the installation of over 200 on-street wayfinding signs, and complementary map products at over 400 Bike Share stations, 500 transit shelters, and via local area maps located at all subway stations.

 
Toronto TO360 wayfinding sign line-up designed by Steer.
Toronto TO360 bike share dock wayfinding map sign designed by Steer.
Toronto TO360 wayfinding map sign in subway station designed by Steer.

This roll-out was facilitated by a database-driven approach to manage the production of outputs, including GIS Base Mapping for the whole of the city (>800km²) and enhanced Detailed Mapping (>160km²) in areas of strategic importance.

 
Toronto TO360 wayfinding map designed by Steer.

The TO360 map base also supports printed products such as the Toronto Visitor Map and the Toronto Cycling Map, providing consistent information and user experience across platforms.

 
Toronto TO360 visitor map brochure designed by Steer.
Toronto TO360 visitor map brochure close-up designed by Steer.

Client: City of Toronto

Partners: T-Kartor, Third Party Public, Jedco, DIALOG

 

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