Integrated service and information design improvements to the passenger experience.

 
Local area wayfinding map and network diagram for Mexico City Nochebús designed by Steer.

Mexico City’s night bus service operates from midnight until 5am. With 15% of employees starting or finishing work in the early hours and many visitors or residents returning home after a night out, it is a vital asset for the city.

A combination of poor reliability, concerns about personal safety, and a lack of visibility and information resulted in a poor customer experience an under-used / under-valued mobility choice.

 
Network diagram for Mexico City Nochebús designed by Steer.
Journey planner for Mexico City Nochebús designed by Steer.

Steer was commissioned by the Inter-American Development Bank and Mexico City’s Innovation Lab to analyze service delivery issues across the network.

Our work included an international best practice review; PERS audits of passenger environments; on-street engagement with existing and potential users; passenger trip and user type analysis; and user journey mapping to identify pain points and determine the scale of demand that a revitalized service could generate.

Workshops with key stakeholders helped establish their aspirations for the service and identify opportunities or barriers to implementation of improvements.

 
Stop marker and route map for Mexico City Nochebús designed by Steer.

Building on this analysis, we identified a series of practical interventions that could be implemented as a pilot along Avenida Insurgentes and later replicated on the other corridors. The interventions included Mexico City’s first fixed schedule bus service; consolidation of interchanges and enhanced stop environments; operational changes to improve service reliability, lighting, cleanliness and safety.

 
Local area wayfinding map and network diagram for Mexico City Nochebús designed by Steer.

Complementing the service and operational enhancements, Steer designed a new identity that acknowledges Mexico City Metro’s iconic brand yet remains distinct and recognizable in its own right. The brand is translated through a suite of passenger information products, including a schematic network map, local area wayfinding maps, and templates for stop-specific information, all delivered as part of a system brand manual. 

 
Local area wayfinding map for Mexico City Nochebús designed by Steer.
Identity for Mexico City Nochebús designed by Steer.

Steer provided design and cartography training to the city’s Innovation Lab so that they could apply the designs across the network.

 

Client: Inter-American Development Bank / Laboratorio para la Ciudad


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