The Vale Cemetery and Crematorium

Client Luton Borough Council
Location Luton, UK
Years 2017
Services Mapping, Wayfinding, Graphic Design

Development of a wayfinding signage family and visual identity for The Vale Cemetery and Crematorium for the Luton Borough Council.

Steer carried out a thorough audit of the site and met with relevant staff to understand the needs of visitors to the site. A wayfinding strategy was created with the next steps, along with a new site map and signage product concepts, including recommendations for materials and finishes. In addition, a visual identity with a new logo, colour palette, typeface and application information was delivered.