SeePaddington

Client Paddington Partnership, UK
Location London, UK
Year 2019 – 2020
Services Placemaking, Wayfinding, Brand & Visual Identity, Cartography

The area around the Paddington basin and canal side suffered from a lack of coherence or sense of place. The Paddington Partnership put out an open call to address the levels of severance and create a thread of common identity throughout the area.

Steer partnered with Jedco to develop a series of perforated steel panels, with patterns and stories derived from Paddington’s heritage, culture, people and nature to create a narrative trail linking key gateways to the canal.

Poet in the City were commissioned to create unique and personal local narratives to help guide people through the area at a significant time in the area’s development with the recent opening of the Elizabeth Line.