We are Design for Movement, a multi-disciplinary global design team within Steer. The core areas that define our work are information, environment and identity. This is our portfolio of selected projects.

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The Vale

Client: Luton Borough Council, UK
Year: 2015 – 2017

Steer's Design for Movement team was approached by Luton Borough Council to develop a visual identity and wayfinding signage system for The Vale Cemetery and Crematorium on the outskirts of Luton town centre. This was the first time we had ever worked on such a project but were happy to accept the challenge!

The primary issue was to improve the existing information provision across the site as well as to communicate a clear, professional and approachable image through the creation of a new visual identity. The purpose of the initiative was to invest in an upgrade of the site to improve the user experience whilst promoting The Vale as an alternative to other similar sites in the area, including private facilities.

 Close up of map printed directly on the sign

Close up of map printed directly on the sign

 Directional signage

Directional signage

 Tear-off map to give to visitors

Tear-off map to give to visitors

 Entrance sign

Entrance sign

 Bereavement pack concept

Bereavement pack concept

 Price list concept

Price list concept

Regent's University London

Regent's University London

London: Design Capital exhibition

London: Design Capital exhibition