We are Design for Movement, a multi-disciplinary global design team within Steer. The core areas that define our work are information, environment and identity. This is our portfolio of selected projects.

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Rugby World Cup Trip Planner

Rugby World Cup Trip Planner

Client: England 2015, UK
Year: 2013 – 2015

We developed this award-winning multi-venue, event based trip planner to support the Rugby World Cup Travel Demand Management (TDM) strategy. 

We kicked-off the project through an extensive user mapping exercise to to ensure that the site was tailored to meet user needs translated to task-flows and scenarios, we wire framed the screens and created a prototype to present for client sign off. Regular communications with the England 2015 client and close working between our creative and programing teams ensured that the tight build schedule was met including two rounds of user testing. 

Event specific data was incorporated into the trip planner database and was blended with other open source data sets to create the routing engine. Data sets included public transport, road closures, dedicated walking routes and parking locations, fanzines and venue-specific transport services including park and ride and shuttle bus services. The trip planner supported user personalization and push messaging so spectators could be proactively informed of known delays or issues on their planned route. 

This was the most frequently used trip-planning tool during the Rugby World Cup with around 500,000 users generating 600,000 journey plans. Surveys conducted by England Rugby 2015 after each match showed how 90% of the users consistently rated the journey planner as being useful, very useful or extremely useful.

Our efforts were recently recognised at the London Transport Awards 2016, where the journey planner won the Excellence in Travel Information and Marketing prize.

  The website allowed you to choose a specific game for painless journey planning

The website allowed you to choose a specific game for painless journey planning

 Detailed step-by-step instructions combined with real time information

Detailed step-by-step instructions combined with real time information

 Journey details work flow

Journey details work flow

 The team collecting their prize at the London Transport Awards 2016

The team collecting their prize at the London Transport Awards 2016

Toronto TO360 Wayfinding

Toronto TO360 Wayfinding

Orange County Complete Streets

Orange County Complete Streets