Nuovo Parcheggio Stazione
Client: CCC S.p.A.
Nuevo Parcheggio Station is located opposite Bologna's new High Speed Rail station. Previously know as ‘Parcheggio Carracci’ the car park operators wished to exploit the opportunity presented by the new high speed line to attract rail users and make the car park their obvious choice.
Steer was commissioned to develop a name and visual identity to improve the car park's visibility and position it for the new target audience. Our team developed the ‘Nuovo Parcheggio Stazione’ name and visual identity, and a marketing campaign focused on communicating the car park's key features: a convenient, easy, affordable and well connected option for interchange.
The new brand was applied to the car park environment, inside and outside the building, through a unified signage and environmental graphics system.
The can park doubled its revenue in the first year after the launch of the re-brand.