We are Design for Movement, a multi-disciplinary global design team within Steer. The core areas that define our work are information, environment and identity. This is our portfolio of selected projects.

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Jeddah Public Transport System

Jeddah Public Transport System

Client: MJC
Year: 2015 – 2016
www.metrojeddah.com.sa/page/Home

Steer was part of the Foster+Partners team who won the international competition to design a new public transport system for Jeddah (Saudi Arabia). 

Steer's role covered transport facility design and operational advice, passenger flow analysis and wayfinding services with outputs including the design of physical and virtual passenger wayfinding and information across all public transport modes, and passenger flow modelling of passenger movements within metro stations and interchanges to inform spatial configuration and vertical circulation requirements.

Taking a long-term, sustainable approach, which anticipates growth centuries from now, the vision for Jeddah’s transport network includes the design of metro, heavy rail, tram, ferry, bus, cycle, public spaces and transit oriented development. The comprehensive plan extends from the design of the stations to the trains and branding. In addition, the development of the metro system will create a new urban amenity for the city of Jeddah at key locations below the elevated track.

Designed in response to the local climate, the masterplan is city-wide and draws on the high-density, compact urban model of the ancient quarter of Al Balad, with its mixture of uses and comfortable, walkable shaded streets. Currently only 12 percent of the population live within a 10 minute walk of Jeddah’s transport nodes – the project aims to achieve 50 percent, through a process of densification and strategic planning. Each station node will create a new neighbourhood, with a unique character, and together these will create a diverse and vibrant city.

 Bid stage concept: system-wide public transport map

Bid stage concept: system-wide public transport map

 Bid stage concept: sing family for all modes of transport

Bid stage concept: sing family for all modes of transport

 Bid stage concept:station identification and wayfinding signage

Bid stage concept:station identification and wayfinding signage

Greenway Plaza Study

Greenway Plaza Study

Toronto TO360 Wayfinding

Toronto TO360 Wayfinding