We are Design for Movement, a multi-disciplinary global design team within Steer. The core areas that define our work are information, environment and identity. This is our portfolio of selected projects.

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GoToo

Client: TACTRAN, UK
Year: 2014 – Ongoing
Link: www.gotoo.com

GoToo was launched in early 2015 as a comprehensive update to the TactranConnect website originally designed by Steer in 2010. 

GoToo addresses changes in technology and user expectations – in particular the growth in use of personal mobile devices. Brand visioning workshops with key regional stakeholders – and subsequently tested with over 1000 students, visitors and local citizens - informed the creation of the GoToo brand aimed to reposition the site to extend it’s appeal to a wider audience including the significant numbers of tourists who visit the region each year. 

User mapping underpinned a restructured site architecture based on three core needs: commute – explore – visit. With Commute content tailored to support local day-to-day trips and Visit or Explore integrated with visitor information from Visit Scotland to communicate the region’s broader offer. 

GoToo is based on a responsive template to work seamlessly across a range of platforms – desktops, laptops, tablets and smartphones and includes a multimodal trip planner and local pedestrian and cycle information. Real-time transit and traffic data is integrated with social media and is invaluable, especially during the winter months.

 Mobile responsive browser

Mobile responsive browser

  Extract from brand guidelines book

Extract from brand guidelines book

 Journey planning attraction content

Journey planning attraction content

San Diego MTS Website

San Diego MTS Website

Network Rail Wayfinding Guidelines

Network Rail Wayfinding Guidelines