We are Design for Movement, a multi-disciplinary global design team within Steer. The core areas that define our work are information, environment and identity. This is our portfolio of selected projects.

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City of Bologna Wayfinding Strategy

City of Bologna Wayfinding Strategy

Client: City of Bologna, Italy
Year: 2014 – Ongoing

We have been working with the City of Bologna since 2014 helping the City Council develop its first city wide wayfinding strategy. The strategy provides a framework to deliver a signage and information system for pedestrians and cyclists.

Bologna is a unique city with almost 40 kilometres of porticos (covered walkways) within the historic walled centre which is home to a varied mixture of monuments, landmarks and architecture. The key for any proposed system is to be able to communicate this rich history into products that are of the place but do not compromise the functional effectiveness of the system.

Elements of the strategy included establishing a set of conventions and a hierarchy for naming areas and places. One of the primary outputs of the strategy was the first phase development of a city wide pedestrian map. The wayfinding project is also the first expression of the new city brand.

The project is currently ongoing.

  Early indicative concept signage family

Early indicative concept signage family

 Pedestrian mapping concept

Pedestrian mapping concept

 Pedestrian connectivity analysis

Pedestrian connectivity analysis

 Stakeholder workshop naming exercise

Stakeholder workshop naming exercise

Camberwell Pocket Spaces

Camberwell Pocket Spaces

MaracanĂ£ Stadium

MaracanĂ£ Stadium