Brick Lane is has a well connected, strategic location in East London. It is at the centre of an array of attractions of local and city-wide relevance, features in tourist guides, has a rich history and is often seen in movies. Its character is a paradigm of London’s multi-cultural heritage. The post-recession years have also seen the arrival of several large developments in the proximity of Brick Lane as well as public realm improvements and infrastructure projects. Despite this incredible mix of ingredients, Brick Lane is not fully capitalising on its potential, and struggles to secure benefits for its businesses and residents.
Brick Lane's current movement patterns are generated by key local attractors such as Spitalfields Market, the Truman Brewery, and Petticoat Lane Market, however these only relate to a short section of Brick Lane. A dedicated connectivity and wayfinding strategy offered the opportunity to capture and spread the footfall along the entire street as well as turn Brick Lane into a key pedestrian north-south route, linking all the attractions in the area and reinforcing the street's competitiveness.
Working vision statement
The ambition is that this high-level strategy and the identified interventions should form part of a more robust strategy and scheme for wayfinding within the wider borough. To promote Brick Lane as a vibrant high street that showcases the best it has to offer for residents, visitors and businesses alike.
Our aim is to celebrate the dynamic nature of the place by revealing and making it accessible. We want to encourage exploration, wandering and discovery for all.
We identified a wide range of project proposals including improvements to building facades, the development of a cultural trial through to larger scale projects including the design of a pocket park behind the Whitechapel Gallery. The final report was submitted to the London Borough of Tower Hamlets in early September 2017. Upon submission, this report was presented to the Council in order to identify projects to take forward to implementation in 2018. At the time, this document was sent to print ten projects had be selected for development.